Adj A/Prof Samuel Ow is a Senior Consultant Medical Oncologist and Clinical Director at the Department of Haematology-Oncology, National University Cancer Institute, Singapore (NCIS). His clinical and research interests are in Breast Cancer and Clinical Cancer Genetics. Adj A/Prof Ow is also an Adjunct Associate Professor at the Yong Loo Lin School of Medicine, National University of Singapore, and sits on the National Residency Advisory Committee for Medical Oncology. He is passionate about public education and outreach, and is heavily involved in the Breast Cancer Awareness Campaign at the institutional and national level, to help drive greater awareness for Breast Cancer screening and prevention amongst the general public.